When you have multiple menus through different platforms, it can make menu accuracy tough. Not to mention, the amount of time it takes to update those menus and maintain their accuracy throughout the day is almost a full-time job. With Enlighten’s Smart Menus, you can connect your POS and CRM platforms to sync them directly to your in-house menus for constant accuracy through live integration.
Enlighten is an enterprise technology solutions company managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, brings cutting edge retail technology to the cannabis industry. With an education forward approach, Enlighten helps its partners grow their brand and build relationships with their customers through a variety of solutions. Its technology solutions are intended to increase revenue and awareness and keep customers engaged. As an aggregation of several notable companies from both inside and outside of cannabis, Enlighten is one of the most well-funded, wide reaching and longest tenured companies in cannabis. One of the biggest problems we aim to solve is incorrect product communication and information, in order to enhance the customer service within your dispensary.
Take a look at almost any dispensary review on Weedmaps or Leafly and you’ll find that one of the most common customer complaints involves menus that don’t accurately reflect what’s actually in stock. Put yourself in the customer’s shoes. It’s extremely frustrating experience to venture into a dispensary with a specific product in mind and see that the menu is listing the item as being “in stock”…only to then being told by a budtender that it’s actually sold out. The budtender apologizes to you for the inconvenience and offers to show you similar products. Now, not only are you not getting the product that you wanted/needed (after they said they had it on the menu) but you now have to stress over comparing similar products to find a product that would be a second best to your original choice. Overall, your trip to the dispensary was not a good one and you probably won’t go back to that same dispensary next time – in a study done by Lee Resources Inc. consultancy company it was found that 91% of unhappy customers will not return to the business that they had a bad customer service experience with. Another study shows that 53% of customers will continue to buy another product, but out of that 17% will find the product unsatisfactory and try to return the purchased item later.
One possible alternative would be to hire an inventory/menu manager to work only on keeping sure that all menus are updated correctly as products become out of stock or new products are added throughout each day – but that can become expensive and even the best of employees can have a hard time staying on top of multiple menus. Another possible alternative would be to sync your POS and CRM, if you haven’t already, (which you can also sync to Weedmaps/Leafly) and then manually update your menu. By doing this you save the time of updating 3-5 menus by only updating 2 menus, but this still takes valuable time out of your day and there is always the chance of human error by leaving up a product that is out of stock – so why not take it a step beyond?
With beautifully customized digital menus that integrate in real time with your POS and/or CRM system, you’ll never have to worry about your menus being incorrect. Our smart menus allow you an opportunity to alter consumer behavior at the point of sale, enhance brand image, schedule promotions during peak periods, and reduce your customers’ perceived wait time by up to 15%. A study of Digital Menus (done by the National Restaurant Association) revealed that there was a 47.2% increase in customer satisfaction and a 37.7% improvement of operational efficiency. It doesn’t stop there though, you can also advertise your in-house promotions on the Smart Menus and increase promotional sales by 37.1%. Enlighten provides menu accuracy, boosts in sales, and enhanced customer service, but you don’t have to take our word for it…
“We have been working with this team for a while now in the build out of our dispensaries and are excited to continue to see new and innovative product offerings as the company grows,” Gretchen McCarthy, VP Dispensary Operations & Development at Palliatech Inc.
Smart Menus are integrated through your POS and CRM system, so it’s important to do regular inventory audits, POS updates and have standardized naming conventions to ensure that all information integrated is going to be accurate. If you want to go even further, we offer a FREE Enlighten TV as a bonus with all Smart Menus – Enlighten TV is the largest and fastest growing in-store cannabis network and will allow you to inform and educate your customers with engaging and educational content. If you’re interested in how Enlighten can benefit your dispensary, you can learn more and get started at GetEnlightened.io or call 866-442-1191 to speak with a member of our team!