If you’re not really a cannabis user or are new to a dispensary, it can be intimidating to go in and have a one-on-one with a budtender uncertain of what you want. When Jamie Perino opened Euflora that’s what she had in mind. Jamie wanted to eliminate those issues and make her customers feel comfortable, regardless of their cannabis knowledge and experience level. With 10 days before opening, Jamie called Enlighten (then known as EyeChronic TV) to be adaptive with our solutions and customize them to fit Euflora’s specific needs within her budget and time constraints.
Euflora was opened in April of 2014 by ‘Pot Baroness’, Jamie Perino. Jamie wasn’t really a cannabis consumer, so when visiting dispensaries for research she felt very anxious and intimidated by the normal set up. She knew that with her location on 16th St. in Denver, CO there would be a big tourist market, consisting of many consumers new to cannabis, and she didn’t want them to be uncomfortable.
Jamie wanted her customers to be able to move at their own rate and help them answer their own questions – but still have budtenders available in case they wanted to have a human interaction. Jamie’s ideas didn’t stop there, she wanted to find a way to improve the cart/checkout experience for both the customers and her employees. During her dispensary research she noticed that while shopping, you sometimes forget about a product on your mental list – and she wanted to solve this.
Jamie imagined Euflora as an easy atmosphere where customers feel comfortable while getting answers to their questions. Our solution was to create a software, displayed on mini iPads, acting as virtual budtenders specialized in a specific product. These virtual budtenders have all of the test results, descriptions, medical/side effects, and overall knowledge of the product to answer any questions that the consumer may have – promoting interaction in which customers answer their own basic questions. At first, she used ‘sushi-style’ menus where the customer was given a paper menu to mark the quantity of each products that they wanted. However when during Euflora’s first 420, Jamie quickly realized that this took just as much time at checkout, only making it easier for the consumer and not the employees. With a little brainstorming, we created a scanning/virtual cart software. Consumers are given a scanner to scan the barcodes of the items they want, which is then synced to their virtual cart in the POS system. Customers can see the total amount, including taxes, and the budtender gathers purchases while they are shopping and have it ready by the time they are ready to checkout. This creates an easy shopping experience for both parties with no forgotten items.
Soon after opening, Euflora began to really see the benefits of Showcase technology and was soon given the name “The Apple Store of Cannabis.” Euflora employees immediately saw that customers could move at their own pace and didn’t feel pressured to make quick decisions or embarrassed about a simple question that they may have.
With the customers being well informed/educated, they felt comfortable to purchase more products generating higher ticket sales. Along with increased sales, it improved workplace productivity allowing Euflora to serve much larger crowds while maintaining great customer service.
Showcase “explains everything on the tablet which allows customers to go at their own pace… it explains the strains, it explains the positive, the medical and side effects” which lessens the pressure on them and allows them to be comfortable.”
– Brittany Sansburn, Euflora 16th St. General Manager
Showcase is “really interactive” and “customers can work at their own pace… It takes less time for the budtenders but it also allows the patients to not feel pressure… The good thing about this technology is instead of having one budtender per customer, we can have 30-40 people in the store… we are able to service a much larger crowd”
– Jamie Perino, Owner of Euflora